Nexgen Innovation Consulting

Are You a Reactive, Supportive,

or Strategic Sponsor?

Take the SponsorACTION™ Assessment to discover your sponsorship style — and where to focus your time and influence to drive greater project success.

Discover your sponsorship style with this quick, high-impact assessment based on our unique SponsorACTION™ Framework.

You’ll learn where your time and influence are helping - or unintentionally hindering - your project’s success.

Uncover your sponsorship style across 5 key dimensions.

In just 14 questions, you’ll receive a personalised report, focused on practical actions based on your results.

Gain clarity on how to sponsor projects with more control, visibility, and strategic value.

It's completely FREE!

We’ve been trusted since 2011

High-performing sponsors lead with intention.

In today’s volatile business environment, project sponsorship is no longer a passive oversight role — it is a leadership discipline in its own right.

Effective sponsors are more than figureheads. They translate vision into action, champion change across the organisation, and create the conditions for delivery teams to succeed. When done well, sponsorship drives clarity, accelerates progress, and unlocks long-term value. But when neglected or unclear, even the best-laid plans risk stalling.

High-performing sponsors lead with intention.

They do not just sign off on business cases — they shape them.
They do not wait for escalations — they anticipate obstacles.
They lead visibly, make timely decisions under pressure, and hold the line between strategic ambition and operational reality.

The difference between a sponsor who reacts, and one who leads with purpose?

Often, it is the difference between a project that struggles… and one that succeeds.

"The effectiveness of the project sponsor is the best single predictor of project success or failure."
— UK National Audit Office, Annual Review of Projects, 2015

"Sponsors are the linchpin of change. Without active and visible sponsorship, even the best-managed projects struggle to deliver results."
— Prosci, Best Practices in Change Management Report

"Too often, the term 'project sponsor' conjures the image of a disconnected executive. But an engaged sponsor makes the difference between success and failure."
— Project Management Institute (PMI), Executive Engagement Report

"An active sponsor provides the bridge between strategy and execution."
— Association for Project Management (APM), Sponsoring Change (2nd Edition)

You’ll be scored against the following 5 key dimensions:

Vision & Alignment

This category explores how well you communicate the strategic intent of your project, build early buy-in, and secure the peer-level support needed to drive momentum. A clear, shared vision is the foundation for engagement, trust, and traction across the organisation.

Set Up for Success

Great sponsorship starts before delivery begins. This area assesses how effectively you shape governance, clarify roles, influence solution design, and ensure resources are in place. It’s about creating the conditions that enable others to succeed — and stay ahead of surprises.

Control & Oversight

This measures your ability to oversee progress without micromanaging, identify and respond to risks, and ensure that plans remain realistic. Strategic sponsors know when to intervene, how to unblock issues, and how to maintain confidence through delivery.

Leadership in Action

Sponsorship is not a background role. This category explores your presence, visibility, and cultural influence — from how you foster collaboration to how you maintain energy and build belief. The best sponsors lead by example and create a climate of ownership.

Benefits & Beyond

This final area evaluates how prepared you are to transition the change, embed new ways of working, and realise measurable benefits. Strategic sponsors stay involved after go-live, ensuring the return on investment is not only tracked, but achieved.

Are You a Reactive, Supportive,

or Strategic Sponsor?