Are You a Reactive, Supportive,
or Strategic Sponsor?
Take the SponsorACTION™ Assessment to discover your sponsorship style — and where to focus your time and influence to drive greater project success.
Discover your sponsorship style with this quick, high-impact assessment based on our unique SponsorACTION™ Framework.
You’ll learn where your time and influence are helping - or unintentionally hindering - your project’s success.
Uncover your sponsorship style across 5 key dimensions.
In just 14 questions, you’ll receive a personalised report, focused on practical actions based on your results.
Gain clarity on how to sponsor projects with more control, visibility, and strategic value.
It's completely FREE!
We’ve been trusted since 2011





High-performing sponsors lead with intention.
In today’s volatile business environment, project sponsorship is no longer a passive oversight role — it is a leadership discipline in its own right.
Effective sponsors are more than figureheads. They translate vision into action, champion change across the organisation, and create the conditions for delivery teams to succeed. When done well, sponsorship drives clarity, accelerates progress, and unlocks long-term value. But when neglected or unclear, even the best-laid plans risk stalling.
High-performing sponsors lead with intention.
- They do not just sign off on business cases — they shape them.
- They do not wait for escalations — they anticipate obstacles.
- They lead visibly, make timely decisions under pressure, and hold the line between strategic ambition and operational reality.
The difference between a sponsor who reacts, and one who leads with purpose?
Often, it is the difference between a project that struggles… and one that succeeds.

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